It's just like any other food, some people like it and some people don't. I feed my cats science diet and they both seem to be doing really well on it. They have beautiful soft fur, bright shiny eyes, they aren't overweight or underweight. And it is a much better food than friskes. And if cost is an issue, usually every few weeks I find coupons in the booklet that somes in the Sunday newspaper for $3 off. I usually stock up on those coupons which really helps cut the cost of the food down.