I have had poodles in all of the colors that they come in! That said, I like white the best. My only reason - you can easily tell when they are dirty! LOL! Kidding aside, I don't think color matters to me at all. I chose Bella because white is the only color poodle I hadn't had in my past poodles. Ripley is my second black dog. Personality is, of course, what is most important though, as I am sure everyone will agree.