Just some additional thoughts to the great ideas given so far.

Have some Border Collies at your display that can give examples of the behaviours that this breed is so good at. Like demonstrating obedience or agility. Maybe this could be one way that other Border Collie owners could contribute to helping rescue.

Make some bandanas for the dogs at your display to wear. (I'm not sure if you call them 'bandanas' in the US...but they're the scarves dogs wear around their necks.) Write on one lot of bandanas 'For Adoption'...which the dogs up for adoption would wear And write 'I'm Loved'...or something like that to show that this is a dog that has been adopted & is now in a loving home. You can use fabric paints to do the writing & you can have 2 different colours for the bandanas. You can also choose to write 'Border Collie Rescue' instead of 'For Adoption' (or put it in small letters somewhere on the bandana).

Take the dogs wearing their 'For Adoption' bandanas to places where dog-lovers go...like walking in the park etc. You will come across active people in these places...the kind of person who likes a dog to go walking, running or jogging with...just like a Border Collie. So these people are likely to stop & talk with you about the dogs. Have some slips of paper ready with info about the dog & contact details. Also do some basic training with the dogs...like obeying 'Sit' so they can show their 'good doggie manners' to the people they meet.

Also one of our rescue groups makes a special display on St Valentine's Day with what they call an 'Adopt a Sweetheart' program ...except this sweetheart has 4 legs. They use decorations for St Valentine's Day on their booth...like balloons with hearts on that are available at that time.

Dog's pics are put in the centre of a heart motif....that's especially good for pics & stories of dogs who've gone from sad rescue to much-loved pets.

Best wishes,
Marie