Big confession....I always fed my previous dogs the store bought kind. Just never knew how bad it was. Once I did a little research about dog food, I made the decision to switch to one of the super premium natural foods. I am currently using Flint River Ranch for mine. And you have to order it from a distributor, but dollar for dollar, it comes out about the same as they don't need to eat nearly as much of it. I also supplement occasionally with some canned Iams food, just to give them a treat. And their snacks are ordered through one of two places, either www.onceuponadog.com or www.c3treats.bigstep.com. They love both!