Microchipping is done at the vets office and many breeders will do it also. In my area it runs about $25. for the chip to be inserted. I highly recommend it. But just be sure to have it checked from time to time. My Riley has 2 chips, The first one move to his elbow (it was advent) the 2nd one(home again) was inserted 2yrs ago and is still in the same place between the shoulder blades. At the clinic we scan the entire dog with the scanner as not all people place the chip in the same place and the chip will sometimes move,