Reverse sneezing....Bulldogs do this alot. I think since pugs have the same squashed face it may be common to them too.

The general consenus among Bullie owners is that it is much scarier sounding than it really is.

Goliath does this occasionally. We usually try two things:

1. Hard to explain but I use my thumb and forefinger to hold his nostrils open wider than normal. This will often stop the attack almost immeidately (I still hold for afew seconds after to make sure)>

2. Sit with him and talk soothingly to him unitl he calms down on his own.

After the attack is over, he is none the worse for wear.

I hope that helps!

James