I have to give pills to Kylie frequently. At least once a week. My vet told me to put a little butter on it tilt her head back, pop open her mouth, put the pill in, close her mouth, and either blow on her nose which causes a swallowing reflex, or stroke her throat causing her to swallow. It sounds easy, but I agree that it isn't with a feisty cat!! Kylie doesn't like to get the pills. But she tolerates them now so I have cut down to popping the pill as far as it goes down her throat and either blowing on her nose or stroking her throat.