Entire Town Secretly Learns Sign Language to Give a Deaf Man Best Day of His Life

This was no ordinary day for a man who is hearing impaired.

On Dec. 24, 2014, Muharrem and his sister, Ozlem, took a walk around their town in Instanbul only to find that everyone they encountered greeted them in sign language.

In this Samsung commercial to promote the company's new video call center for the hearing impaired, the town is shown learning to sign in anticipation of the big day. Video cameras were also placed around the city and to capture those moments when Muharrem was greeted at a bagel shop, or offered an apple, or being apologized to when a woman bumps into him – all delivered in sign language.

As the events unfolded, Muharrem grew increasingly confused along the way, until he came to a Samsung representative and a sign that explained what was going on. The rep also signed to him, "A world without barriers is our dream as well."

What follows is a greeting by neighbors as Muharrem tears up and hugs them all.