Why does anyone think this would be a good headline - I get spam saying "Life is short - have an affair!"

How is that supposed to make life any longer? Trying to squeeze more hours into the day never works, so ….

And why do some spammers think I will believe "The end of Obama is near"? He's in his second term, so obviously his Presidency has an end in sight, duh! That's how term limits work!