Stupid Advertising at it's best

[Glacier]

Tamara (Glacier) actually posted this awhile ago on Facebook! She wrote a letter and everything I believe and she's also a big runner. I commented to, I think it's disgusting and in very poor taste.

I did write the company & complained on social media. The magazine I saw it in, Canadian Running, has pulled the ad & issued an apology to its readers. I cancelled my subscription anyway & it'll be a cold day in hell before Pearl Izumi gets a dime of my money. I buy at least four pairs of running shoes a year, which isn't a huge amount of money, but this isn't a huge company. Most of the runners I know who saw the ad are boycotting this brand. It won't take a massive number of people spending their money elsewhere to affect the bottom line!

[chocolatepuppy]

It seems the one(s) who thought up that ad have never been in Petsmart on a Sunday. I certainly don't find it humerous!

[Karen]

I did write the company & complained on social media. The magazine I saw it in, Canadian Running, has pulled the ad & issued an apology to its readers. I cancelled my subscription anyway & it'll be a cold day in hell before Pearl Izumi gets a dime of my money. I buy at least four pairs of running shoes a year, which isn't a huge amount of money, but this isn't a huge company. Most of the runners I know who saw the ad are boycotting this brand. It won't take a massive number of people spending their money elsewhere to affect the bottom line!

That's the best way to protest, with one's $$$ - anything else just gives the company publicity. Bravo for you!

(My feet and I have been at odds nearly forever, I cannot buy "real" sneakers - never found any that just don't feel weird and make me want to turn my ankles to the side, so your letter and boycott is more meaningful to them.)