I manage a pet feed store, and in my opinion it's WAY overpriced, and we get a TON of bags returned because neither dogs nor cats will eat the "Life Source Bits". We recommend, Innova Prime, Taste of the Wild, California Natural Grain Free, and (If you can find it, it's a new and quite small company) Tuscan Naturals. Also, oddly, Whole Foods grocery stores have teamed up with a company that makes a food called Nulo, which is AWESOME. US made and sourced, and just...fantastic formulas.