I don't think team ownership cares.

After all, look at the attendance history of the Red Sox. Even when the team was abysmal the stadium was filled. I think Luccino is going to go down the same path that the Bruins went down.....as long as there are butts in the seats, who cares whether they win or not? It only took the Bruins ownership 10-15 years to figure out that that wans't a good long term option.