I call my dogs by the correct gender...at least most of the time ha ha I have four dogs it gets confusing sometimes. People mix them up sometimes but I don't care I don't expect people to know the gender of my dogs if they don't know my dogs...I don't correct them either unless they ask, I don't think the dogs care if strangers called them the incorrect prounoun, they are happy to get attention either way. I'm a groomer and with dogs that don't have gender specific names (or sometimes names that to me should be the opposite gender - like girl dogs named Max) I may say the wrong one because I don't know their dog yet. I've had people get really rude with me because of it which I think is silly, correcting my nicely is one thing, but getting snotty with me about it is another. There's a few customers that always refer to their own dogs as the wrong gender which I think is quite strange.