My dog noah has been on NRG VITALITY for 2yrs. now. He has allot of allergies and this is the only food that he is able to eat. It is well worth the price it works out to be $1.80 for every 10lbs of your dogs weight. The 7kilo box is $112.00 with tax and last for about 3 months for an American Lab. NRG dog food provides total nutrition for a dog.