WOW !!!!! That stuff is expensive!! Sheesh 42 dollars for 33 pounds!!! I'm not sure we can afford that with 13 dogs. But the comparison is great. If I had my way and it weren't so expensive, we would switch. It's interesting that it compares MUCH better than the stuff that the Dane expert that I talked to recommended. I think, though, for the time being we'll have to settle for Exclusive. The dogs seem healthy and happy and their coats are all shiny and healthy, Sox is even losing the weight that the vet told us she needed to lose; so is Dudley.