I go generic whenever possible, as long as the product tastes or works as it should. My docs always write scripts for generic and I buy generic OTC meds most of the time. At Walmart, a bottle of 100 Excedrin tablets is $15, and I buy the Walmart equivalent - a 2 pack bottles of 100 tabs each, for $4. The big bags of cereal in some cases taste better than the name brand - IMO. Canned veggies, soups, fruit, powdered juice mix, etc - all just as good. I do tend to stay with name brands tho on laundry detergent, and the paper products such as tp, paper towels and paper napkins. Most generics there are too linty, scratchy, and flimsy.