Have you heard about innova?

[krazyaboutkatz]

I think it has to be because the founders, John and Ann, retired. They are FANTASTIC people and John's whole philosophy was to make things about the "little guys". He is a great man who cares a LOT about the animals his company feeds, so I'll bet he's just SEETHING about this sale.

I'm peeved because I JUST bought a big bag of Healthwise for my dog, and now I'm going to have to start looking for a replacement. I've been so happy with Healthwise for the dog and the kitties, I'm dreading starting over looking at foods.

This is so sad that whoever is now in charge of Natura did this to a wonderful company. I tried a few other grain free dry cat foods in the past and either my cats didn't like it or they had a bad reaction to it. I also dread having to look for another great dry food. I've been feeding them some of the canned Nature's Variety and they're doing well on it so at least I have the canned food covered.

FURTHERMORE, Natura only sold to privately owned stores...does this mean that big box chain stores are going to be carrying EVO now!? Insane!

Most likely and it may also be sold cheaper too.