Have you heard about innova?

[Catty1]

It was posted here about a month or so ago. TOTAL BUMMER!

There is still Go and Now. "Now" is a Canadian brand, with an umlaut (sp?) over the "o".

One store here stopped ordering Innova as soon as the announcement came out!

[krazyaboutkatz]

Yes, I heard about this and I also heard that they can still have the same packaging with the same ingredients listed even if it's not the same. I'm so upset by this and I don't understand how they can get away with something like this either.

I've been feeding Innova Evo dry and some of their canned food to my cats for several years now and they love it and have been doing very well on it. Now I'm just going to have to change brands because I don't trust P&G at all. They just had a recall on their canned Iams food recently. I also don't understand how a great company like Natura could sell their company to one that doesn't care about a quality product. I'm outraged.

[snakemama]

I also don't understand how a great company like Natura could sell their company to one that doesn't care about a quality product. I'm outraged.

I think it has to be because the founders, John and Ann, retired. They are FANTASTIC people and John's whole philosophy was to make things about the "little guys". He is a great man who cares a LOT about the animals his company feeds, so I'll bet he's just SEETHING about this sale.

I'm peeved because I JUST bought a big bag of Healthwise for my dog, and now I'm going to have to start looking for a replacement. I've been so happy with Healthwise for the dog and the kitties, I'm dreading starting over looking at foods.

[snakemama]

FURTHERMORE, Natura only sold to privately owned stores...does this mean that big box chain stores are going to be carrying EVO now!? Insane!

[krazyaboutkatz]

I think it has to be because the founders, John and Ann, retired. They are FANTASTIC people and John's whole philosophy was to make things about the "little guys". He is a great man who cares a LOT about the animals his company feeds, so I'll bet he's just SEETHING about this sale.

I'm peeved because I JUST bought a big bag of Healthwise for my dog, and now I'm going to have to start looking for a replacement. I've been so happy with Healthwise for the dog and the kitties, I'm dreading starting over looking at foods.

This is so sad that whoever is now in charge of Natura did this to a wonderful company. I tried a few other grain free dry cat foods in the past and either my cats didn't like it or they had a bad reaction to it. I also dread having to look for another great dry food. I've been feeding them some of the canned Nature's Variety and they're doing well on it so at least I have the canned food covered.

FURTHERMORE, Natura only sold to privately owned stores...does this mean that big box chain stores are going to be carrying EVO now!? Insane!

Most likely and it may also be sold cheaper too.

[catmandu]

That is a shame as Innova is a very good food and Proctor and Gamble are looking for profits andreally don't care about our Cats at all
I ahve talked to people who work at Pet Food Stores and they are sad that Iams is still considered a premium food, when quite frankly it has slipped in quality, while Proctor and Gamble charges premium prices.
BOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO O

[Catty1]

I sent a short email to the Canadian P&G office.

Tried to do it on the US site too - but the drop-down menu for year of birth ended at 1970. WTH????

Not that it will change anything, but I can at least voice my disappointment - and tell them that one chain of stores (at least the local franchise) dropped ordering Innova as soon as they heard the announcement.