Most of the time the dogs don't even eat what is recommended on the bag. Some eat more, some eat less. Delta, when she ate kibble, ate a whole cup less!

But I think when he said ethical reasons... he just means that P&G haven't been a very reputable company and just because of that, some people don't want to contribute money to their company. I really hope they do keep the kibbles the same... just watch out for adverse reactions to certain bags. A lot of times companies will make tiny adjustments in their kibble and sometimes dogs can't even handle that... and the company won't tell anyone. I would recommend cutting the ingredients off the bag and taking them every time you buy a new bag so you can compare. Even moving an ingredient up and one back can make a huge problem for some dogs.

Cal Nat is limited ingredients especially for allergies, so I hope it helps! Even though it has some grains... they are the better end of grains to give and not things like corn or the such... And I understand about the Evo... SUPER expensive. >.>