http://www.slashfood.com/2010/02/26/...-food-festi%2F

Notice that Guy Fieri has bodyguards now.

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Who invented "Umami"?

It's been promoted as the 'fifth' taste and I was wondering when people would to jump on it as a 'food fad'.

http://en.wikipedia.org/wiki/Umami

I was watching a news/lifestyle report on the local TV station and a woman was doing a report on a hamburger joint that opened with the name "Umami".

http://www.nbclosangeles.com/around-...-70574947.html

Here in El Lay you can find almost anything to eat...If it's on the Food Channel, we have already seen it here.....I find umami to be a gimmick, not a real kind of food, but more like a concept towards food and it's prep.

The word, because of it Japanese roots, kinda grinds to a halt when I hear abouts chefs tweaking it and using it to sell hamburgers.

The burger pictured in the link was the star of the news clip. I tried to find the clip on the news web site, but could not.....

The reporter, who was an Asian woman, went to Umami to taste the burger!

The chef showed her what is in it - he did not cook it in front of her, rather it was made, taken apart and reassembled at the table- You could see where the roasted tomato was smeared on the cheese part of the burger.

It's a six ounce meat patty, a 'slice' of cheese that was grated and put onto a tray and melted, then cut into a square. Roasted tomato slices, a whole mushroom and the top of the bun finish it out.

She starts to bite into it and describes it, "I can taste the meat, the mushroom, but I don't taste the umami!" The cook tells her, "The umami is in there!"

I started to laugh.....

Is it a soy sauce or a enhancement of the food by using the sauce? And would sending an ethnic reporter make her better suited to tell us what this umami is?

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Tweeting tacos trucks?


I'll save the Korean BBQ taco truck for my next post!