I'm sort of "in the industry" as my job for the last three years involves a family owned grocery store. I was never much of a "foodie" until now. I see a huge shift now with people understanding that the whole big box food industry is really unhealthy and they are better off either buying made food from our kitchens that use high quality ingredients or cooking themselves. I predict there will be a big swing back to cooking at home. I think people are better informed that buying local produce in season is a far better choice both healthwise and for the economy.
My mom hated to cook and made it a big ordeal so I think I picked up on that negativity. My dad loved to cook but of course he didn't do it everydy. I enjoy cooking simple meals. I've always been a good baker (chemistry really) but I'm just now getting to be a good cook (more art than chemistry) I admire anyone that cooks from scratch. Good for you!