ok, so where is it?

[Karen]

In the toy box?

In a cat bed?

Does he now know you can hit the off switch without a remote? Best unplug the TV if he's out of the room, so he doesn't figure out the off button also turns it on!

[Pembroke_Corgi]

Behind the tv? (Sometimes when I am looking for something all over I notice it in an obvious place much later).

Underneath a rug?

[Scooter's Mom]

Get on your knees and be at his level... then look around!

[Cookiebaker]

in the trash?

[Husky_mom]

being at his level and "seeing" where he could be able to reach from there can help

a pic of the room might come in handy to give you some hints.. so we know what furniture, hidden enclosures, in between stuff places we can suggest..

if he hid it in 5 secs.. it probably was somewhere in the low part.. under something, near something (like leg of bed,dresser etc).. if he had to do it fast.. low hiding would be easier.. because as I see "high" hiding could be easy for you to find

have you checked bathroom?.. tub?.. back of toilet?

[Husky_mom]

oh.. kitty food?

[Nomilynn]

in the litter box that he tried to dump over?

[gini]

in the litter box that he tried to dump over?

That was my first thought too!