It is amusing to me to watch commercials and watch how marketeers manipulate consumers with their adds. De beers has been the master of creating demand for certain jewelery. The Pandora bracelet is one that comes to mind right now. This time of year and leading up to valentines they alway create the commercials inferring that if you really love her she should have a _________,

The auto industry does the same, by creating demand for certain models. Because of pollution standards of the mid 70's the think tank in Detroit had to create demand for a truck. The (S)port (U)tility (V)ehicle was created to help Detroit get around pollution standards that truck were exempted from. There was absolutely no demand for a station wagon but by jacking it up and hanging SPORT on it's name it became the vehicle everyone had to have. When fuel became an issue they just lowered the SUV and called it a CROSSOVER to create a new niche. It was still just a station wagon though.

Marketeers can create demand for anything because we are so insecure and need to have the latest WHATEVER. Designer is another way of appealing to our insecurity.