I'm surprised that Toyota started selling the Lexus with that name in Europe. The Lexus name came from a Toyota coded name for a high end Toyota to be sold in US only.
The code name (L)uxury (E)dition e(X)port (U) (S) Caught on so that is what they ended up calling the car on release in the US. I know they used to market their high end car in Europe as the "Legend".
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