I for one usually buy the store brands for a lot of products. They are usually made by the name brand company with a different label. The Snob to me is the individual that thinks that it has to be DESIGNER to be good. If you have to have someones name on a product to be complete then you have self image issues. I have the same view of tattoos and Excessive adornment be it jewelry or perfume. When it comes to cars then i am a snob. There is a world of difference between a Kia and an Audi. Both will get you from point A to point B. The same is true of bicycles. I would no more venture into the woods on a Walmart Mt bike than I would set off for the moon in a hang glider.