Treats are NOT bribes or lures. If you're using treats as bribes or lures, then you're not challenging your dog mentally. And that's what training is about - challenging your dog to think.

Treats are rewards for doing a correct behavior. When the dog understands what is correct behavior, you quickly fade the treat and initiate *intermittent rewarding*.

Intermittent rewards give you the most reliable, most intense response. Think: gambling Folks don't win everytime they gamble, but they do win sometimes. And they can become addicted because intermittent rewarding is that strong.