cassiesmom, My Meowmie rubs, and rubs, and rubs, and rubs, and rubs it. Every now and then she brushes it but since I don't shed like my sisters do, and I really don't care to much for it, I don't get brushed often. She feeds me Science Diet and treats... that's all.. She always tells me it feels like velvet (whatever that it), I just know it don't need much grooming from me or Meowmie~!