The muzzle shake often fails because most puppies view it as an invitation to play. In fact, most puppies view ANY interaction (a verbal "No!", for example) as invitations to play. Puppies love attention, even (especially? lol) negative attention.
I echo k9krazee: Every time puppy bites, fold your arms, and walk away - if you have to, walk into an entirely different room. If you use this same concept with other obnoxious behaviors (i.e. jumping), the puppy will learn self control. Two birds with one stone and no need for physical punishment!






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He thinks your punishments are fun. So even though we think a "NO" is a punishment, a puppy thinks a "NO" is a reward/reinforcement. So just stop all attention as soon as he bites, i.e. folding your arms and walking into another room or standing stock still. As soon as he gives up (he will, I promise!), initiate play again. As soon as he gets too rowdy, fold your arms and walk into another room or stand stock still. Initiate play as soon as he calms down. Repeat repeat. It's a repetitive process =)
I think for a really submissive puppy, the snout thing could work (all I know is it definitely was the worst thing to do to Finn). Saying no or saying ouch like he hurt us just egged him on, too. The ouch thing works now for him as a grown dog, as he is more aware of his strength and what his body is actually doing.

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