There were a couple of you that mentioned if only Peta had handled things better/differently.

Apparently they don't want to and will go out of their way to be outrageous on purpose as part of their mission.

Taken from their webpage 'tactics'
http://www.peta.org/campaigns/ar-petatactics.asp

Our gimmicks may sometimes seem silly, but they are vital if we are to reach the masses and initiate discussion, debate, questioning of the status quo, and, of course, action. The current situation is critical for billions of animals, and our goal is to make the public aware of the issues—even if it means stripping for our "I'd Rather Go Naked Than Wear Fur" Campaign.

The fact is that in this tabloid era, the media usually do not consider the facts alone interesting enough to cover. Colorful and controversial gimmicks, however—such as jumping on stage at a fashion show to protest a designer's shameless promotion of fur—consistently grab headlines, bringing the animal rights message to audiences around the country and often the world.

Experience has taught us that provocative and controversial campaigns make the difference between keeping important yet depressing subjects invisible and exposing them to the public.

PETA makes a point of offering something for all tastes-from the most conservative to the most radical and from the most outrageous to the most refined-and this approach has proved to be very successful. In the quarter-century since PETA was founded, it has grown into the largest animal rights group in the world, with more than 2.0 million members and supporters worldwide. PETA has achieved countless victories for animals as a result of both undercover investigations supported by careful documentation and a tireless pursuit of justice through the courts and through colorful demonstrations, stunts, and campaigns that drew international media coverage to previously hidden issues.


Seems to me every time people get into a debate, conversation, or whatever it's just giving Peta what they want.