Such a timely notification by the company ...

The company stopped production at the Everson facility on July 29, 2008 when it was alerted of a possible link between dry pet food produced at the plant and two isolated cases of people infected with Salmonella Schwarzengrund.

And their recall notice is dated:
For Immediate Release

Mars Petcare US Announces Nationwide Voluntary Recall

Franklin, Tennessee (September 12, 2008)—Today, Mars Petcare US announced a voluntary recall of products manufactured at its Everson, Pennsylvania facility. ...

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Glad they didn't jump to any conclusions and took their good ole time
before they announced that there "may be a problem".