I don't know if this is true for other people, but I have noticed that my cats prefer to just play two at a time. If a third cat is present, he or she just hangs out in the background. It doesn't seem to matter which cat - the third one always backs off.

So maybe you need to encourage Noah to play when at least one of your other kitties is asleep?

Other than that, does he have any preferences that you can recall? My Sid loves paper towels (to shred them) and his catnip mitt, Jan enjoys feather sticks and those little fur mice, and Joxer adores an upside down cardboard box with a hole in the side or that toy called "cat dancer" (little pieces of cardboard attatched to a wire).