Like I've said before, the reason it is so difficult to educate the general public on this topic is because this is an issue of ethics.

In our collective mind...
- breeding dogs for money is *unethical*.
- breeding mixed breeds and claiming they are a "breed" unto themselves is *unethical*
- breeding mixed breeds in the midst of vast pet overpopulation is *unethical*
- breeding without performing health tests is *unethical*
- breeding dogs solely for companionship while MILLIONS of companion-quality dogs are being euthanized at shelters is *unethical*

To us, it all makes perfect sense because we've developed a certain viewpoint that blends breeding with ethics. "Bad" breeders are those who do not follow our collective ethics. "Good" breeders are those who do follow our ethics: essentially, those who breed for the improvement of the breed itself. The only way to really change the hearts and minds of the general public is to convince them that breeding is an ethical issue in and of itself. And then we can really cut down on the number of unnecessary litters being born.