Denise, my mom can use a computer and likes them - but she is not a surfer or really internet literate at all (I have gently distinguished the difference between "internet" and "browser" for her several times. )

If she is computer and/or internet literate, she may just not know what to say. If she just looks at the home page, and it looks nice, that may be the extent of her knowledge.

I don't think she was disapproving - just genuinely unknowing.

...maybe some stories about how your services have found missing cats, etc...

HUGS!