Stupicus Wordicus

[smokey the elder]

I think that's just a fancy way of saying "active cultures". Any yogurt worth anything ought to have active probiotic flora in it. I think Consumer Reports or someone did an expose on this type of advertising. The thing that gets me is citing of "clinical evidence", yet in the fine print they have the FDA disclaimer. Real clinical trials are time-consuming and EXPENSIVE and companies shouldn't go about claiming such results without any proof.

[Ginger's Mom]

LOL, great article, and I love the list of brainstorming words too. Sometimes you just have to shake your head at what some advertizing companies will come up with.