Great article, thanks!

The sad part is that so many people watching the ad on TV think that really IS a scientific name, and will buy the product. Seems like it is very close to borderline false advertising, but still on the side of being OK.

I keep hearing a radio ad for Poise which will make your dog so serene and easy to live with. Yeah, right. It's a sedative!!! They don't say that in the ad at all.