Politics aside, EVERYTHING is about names anymore. From the brand of paper towel you buy to the tv shows you watch or the music groups you listen to, it's all about names. People pay other people BIG $$$ to come up with catchy, names that people will remember or associate with a certain image. Been that way for years and I doubt it will ever change.

Don't believe me, think about this...

If you could buy identical boxes of facial tissue, made of the same stuff, same size, same packaging... which would you tend to buy...

One called Puffs (giving an image of puffy softness)

or Kleenex (giving the image of cleanliness)

or one called Snot Rag 2010??

Think about it.