Well, if you do a bit of web research, it seems this may be a scam.

The cat is a Savannah; they have been registre with TICA since 2000; and they run $2000 to $3500.

The person behind this Ashera thing has defaulted on several loans, changed the name of the Ashera company 3 times already, and fled UK. At least, I found a few news articles on each of those items. Most blogs were quoting Barnum and Bailey, "there's one born every minute." And everyone was surprised that the news media seemed to pick this story and run with it with NO background research!

Kate, the vid you linked to, that sure makes us here in the US look like idiots! Ugh.