With my RB Duke, I'd ask him if he wanted to go for a ride. He was also crazy about squirrels so I'd say squirrel. Now Dasher is different. I hadn't been having much luck until my last photo session. I decided to hold his much treasured tennis ball. That worked great! So, discover what your dog likes. Is it food? If so, hold a treat wherever you want your dog to look. Find out what they like. Your dog is a cutie, by the way. Ears up or not.