Why should parents teach their kids that no means no, and be consistent about it? So that the child can grow up to be a well adjusted member of society and learn to deal with disappointment.

You don't have to say no to your kid all the time or deprive them of anything they want, but they SHOULD learn that they can't get their way just because they pressured their parents into it.

The are of consistency is no different in child rearing than from dog training. Sometimes you just have to be a bit more creative.

Also... I see the age of the parent as NO excuse. As matter of fact i think an older first time parent should have more wisdom from more years of experience listening to others.