It seems like a good idea to me. People still equate waste with "prosperity" and think recycling's for kooks and poor people. I suppose you could institute a return charge on water bottles like they do on pop bottles & beer cans, but they'd have to fight the distributors all over again.

Love, Columbine (who's discovered that fabulous bit of technology, the seltzer bottle - but can't convince her city to recycle the empty steel charger capsules!)