Really? I thought Pennsylvania was puppymill haven =P Anywho, I think the discounted prices is a greyt idea. Proof would be required, of course, but I think you'd get a lot respect early on if your store emphasis is on adoption and helping homeless pets. I know you'd get my money

You can rotate shelters at your store to show people the variety of pets that are waiting for homes. It'll also give lesser known shelters a lot of exposure, and you will certainly gain satisfaction in knowing you helped out the truly needy. For example, you could have a cat rescue every first Saturday, a dog rescue every Sunday, and maybe a breed rescue every other Friday or even a bird/ferret/gerbil rescue every other Thursday