Sorry I've not heard of it, either.

Here is their web site:

http://www.animalwellnessmagazine.com/index.php

Looks interesting.

The only one I get right now is Cat Fancy. I used to get Aquarium Fish, but stopped it about a year ago. I'm sure if I am going to add Dog Fancy, or a bichon mag. Now I will look this website over and think about it, too.