They are sad commericals, but I agree with Borzoimom. I saw the ending and the little tears that were welling stopped. I was like "what?" Using a heartbreak tactic to sell food. I thought that was just a little wrong. They may donate to shelters and what not, but I can do that on my own without having to buy the food. If they're so for the dogs anyhow why not make their food better for them??? I'd like to know that one! lol.