I'm pasty white and proud of it. I would never purposefully tan myself. I wear UV protection every day. I don't go out without my polarized lenses.

My grandmother, her mother, and her grandmother all died from skin cancer. I already spotted one mark on my left arm and watch it like a hawk.

I think your information is slightly skewed towards making sunless tanning sound better than it is, Of COURSE your boss and the manufacturers of the tanning beds and supplies are going to downplay the risks.

Goodluck on the competition

PS: Pasty white sounds much better than what you've described happened to your face.... I don't like the sound of uneven - warning sign to me.