By the way- to get that white really white and soft and conditioned- this is the mixture I use- half mane and tail ( also in a dog formula- but not the people type), mixed with " Blue" dog shampoo- ( equal halfs-) Not only does this make the white gleam but also takes out the stains in the colored areas to shine! Look at the gleam in zubins coat on my website ( our dogs- zubin is the first page)... Soft, flowing and dirt resistance..