I dont know what do belive about the cruelty because the site is PETA and they go waaayyy overboard a LOT. but I would never ever feed or reccoment IAMs because the food itself is cruddy their new commercial is driving me up the wall with "everything they need and nothing they dont" meanwhile the food is packed with grains and corn both of which are filler and utterly usless to dogs! oh then there was a cat one too, something about a nice a healthy cat formula consisting of greens and grains...ummm...cats are Carnivores!