I guess that PETA is like a lot of other organizations that have firmly held beliefs - be it Politics, Religion, or in this case Animal rights - theres always the fringe element that is out for the shock value. They believe that the shocking images and behaviours will bring people over to their side, when in fact for the average person, it turns them away from whatever the cause is.

So, for someone like my sister (who is a member of PETA and several other Animal Rights organizations, as well as Animal Rescue groups like 'Adopt-A-Dog-Save-A-Life, and doing Animal Sanctuary work) handing out flyers as a protest against fur is a far cry from the people handing out things aimed to traumatize children - but they are part of the same organization, just going about things in different ways.

I think one of the funniest calls I received recently was from a friend of mine, calling to say that he'd seen a picture of my sister in the Toronto Sun, topless in front of a furrier, holding up a sign covering herself saying 'I'd rather go topless than wear fur' -- it made us all snicker. (and yes, it is legal to go topless in Ontario)