I buy both generic and name brand. For food and such I will buy whatever is on sale and somewhat enjoyable to eat. When I do buy clothes I have a tendency to buy name brand. The running joke in the house is that I'm sponsored by surf/skate shops. I own a lot of volcom, quicksilver, ...Lost type clothes. It's hard not to end up wearing that when I mostly shop at surf shops.

Also it's funny, at some formal business meetings/dinners I'll wear a ..Lost or some other "nice" collared, but surf brand shirt, and I get compliments from others at the meeting; go figure. All of my pets get premium name brands