I am half and half some things i do buy name brand,I'm lucky my daughter will wear anything as long as it is "in style"As too food im both i by alot of no name stuff for example Barbeque sauces our family prefers Presidents chioce sauces rather then kraft and all the name brands,As to my dogs they do not get low average meat they always get the best cuts,I have always been a on sale buyer for the things that cost the most,I recently signed up for canadian grocers,which is a company that delivers your food to the door(Bonus!!) It is called Canadian Grocer,You pay 6 months ahead it cost about 15 hundred but im telling you they have the best meat i have ever had,Now i still have to buy the basics like eggs milk etc but it is pretty good and works good,Mind you i have had to buy a new freezer and fridge,you get 6 months worth of groceries so i have packed cuboards which i like to see lol.