I'm a real cheapskate, so I generally go for generic. If I've tried the generic and don't like it, I'll be glad to pay extra for a brand name. As long as it fills the bill to my satisfaction, I'll cut the cost with generic. And food doesn't stick around very long (except on my hips!)

I buy most of my clothes from thrift shops. I can get a good brand name or a cheap brand for the same price --$1.00 apiece. I do buy my jeans at Wal-Mart because they are the only place I can find stretch jeans with pockets that actually fit all day. I usually weigh the need/want against the $$$. If I ever find the black coat I want, I'll be happy to pay whatever it takes.